CleanCore Solutions has made a significant move in the corporate world, officially holding over 710 million Dogecoin (DOGE) in its treasury. This strategic accumulation, valued at more than $180 million, is part of a deliberate plan to establish Dogecoin as a core reserve asset, marking a notable moment for both the company and the cryptocurrency.
A Deliberate Treasury Strategy
CleanCore’s foray into digital assets began in earnest in early September 2025. The company funded its acquisitions through a $175 million private placement, earmarking the capital specifically for building its Dogecoin treasury. The execution has been rapid and disciplined, with the company progressing from an initial purchase to over 710 million DOGE in a matter of weeks, showcasing a firm commitment to its goal.
This aggressive buying strategy has already resulted in substantial paper gains. The recent 12% price rise in Dogecoin pushed the unrealized profit on CleanCore’s holdings to over $20 million. The company’s near-term target is to acquire one billion DOGE, with a long-term ambition of securing up to 5% of the cryptocurrency’s total circulating supply.
is part of a deliberate plan to establish Dogecoin as a core reserve asset, marking a notable moment for both the company and the cryptocurrency.
More Than an Investment
CleanCore’s approach extends beyond a simple speculative bet. The company frames its strategy as “closely aligned with the long-term vision of insiders and the House of Doge”, aiming to expand Dogecoin’s utility as a catalyst for broader adoption. The initiative is backed by the Dogecoin Foundation’s corporate arm, House of Doge, which works to develop real-world use cases for DOGE in payments, tokenization, and remittances.
To ensure transparency and security for its sizable holdings, CleanCore has entered a strategic alliance with Bitstamp by Robinhood, designating it as the official trading venue for its treasury transactions. The company’s CEO, Clayton Adams, has emphasized that their strategy is not just a “simple NAV play” but an effort to advance the entire Dogecoin ecosystem through professional treasury governance.
A High-Stakes Decision with Clear Risks
This bold corporate strategy does not come without risks. The decision to allocate a significant portion of the company’s reserves to a single, volatile cryptocurrency inherently increases the balance sheet’s exposure to market swings. The company’s stock (ZONE) experienced significant volatility following the announcement, indicating that some traditional investors are skeptical of this unconventional treasury management approach.
Furthermore, CleanCore’s accumulation highlights the existing concentration of Dogecoin supply. The top 100 wallets already control over 60% of all DOGE in circulation, and CleanCore’s goal to hold 5% of the supply would place it among the largest individual holders, potentially giving it significant influence over the market.
CleanCore Solutions is betting big on Dogecoin’s future, transforming its corporate treasury and aiming to play a central role in the ecosystem. The success of this high-profile gamble will ultimately depend on Dogecoin achieving the widespread utility the company is betting on, all while navigating the inherent volatility and regulatory landscape of the digital asset space.
