On October 8, 2025, DDC Enterprise Limited (NYSE: DDC) announced a significant $124 million equity financing round to aggressively advance its corporate Bitcoin treasury strategy. The round was led by a consortium of institutional investors, including PAG Pegasus Fund and Mulana Investment Management, with participation from OKG Financial Services Limited.
In a strong display of confidence, DDC’s Founder, Chairwoman, and CEO, Norma Chu, personally invested $3 million in the round. Nearly all participating investors have agreed to a 180-day lock-up period for their shares, signaling a shared belief in the company’s long-term vision.
Fueling an Ambitious Bitcoin Treasury Goal
The capital from this raise is directly earmarked to execute DDC’s Bitcoin accumulation plan. The company has set a public target of amassing 10,000 BTC by the end of 2025. This funding round is a major step toward that goal, providing the substantial firepower needed for large-scale purchases.
The investment was priced at $10.00 per Class A share, which represented a 16% premium over DDC’s closing share price on October 7, 2025. Investors’ willingness to pay this premium is viewed as a strong endorsement of DDC’s specific strategy and the growing importance of Bitcoin on corporate balance sheets.
A Strategic Play in the Corporate Bitcoin Landscape
DDC’s move is more than a simple asset acquisition; it’s a strategic positioning to become a leader in the institutional Bitcoin space. With 1,058 BTC already secured, the push to 10,000 BTC is designed to place DDC among the world’s top public companies in terms of Bitcoin holdings.
Achieving this goal would likely propel DDC into the top ranks of corporate Bitcoin treasuries, a list currently led by entities like MicroStrategy and Marathon Holdings. This ambitious accumulation strategy highlights a continuing trend of public companies using Bitcoin as a core treasury reserve asset, a movement that DDC is actively pioneering.
