ARK Invest purchased roughly $21.5 million of shares across Coinbase, Circle and Bullish on january 25, increasing its exposure to crypto infrastructure amid a market pullback. The firm framed the moves as a long-term, contrarian bet on exchanges, stablecoins and regulated trading venues as the pipes that will channel institutional flows.
Public summaries of ARK’s activity around january 25, showed an aggregate buy of about $21.5 million, according to ARK’s portfolio updates cited by market reports. The same reporting thread also listed more granular entries in ARK’s 2025 updates — $9.4 million added to Coinbase and $9.2 million to Circle, while a separate summary recorded a larger expansion in Bullish of $73.85 million.
Those differing tallies suggest variation in how trades, ETF allocations and portfolio rebalancings were aggregated across public summaries. ARK described the purchases as “a calculated bet on the foundational infrastructure of a rapidly evolving digital asset landscape,” according to the firm’s commentary circulated with the updates.
Why ARK focused on these infrastructure names
Coinbase is positioned as a primary on‑ramp with a pivot toward subscription and services income that could smooth top‑line volatility tied to spot crypto prices. Circle was singled out for its USDC stablecoin role as a conduit for on‑chain liquidity and institutional settlement. Bullish was framed as a regulated exchange poised to capture institutional order flow after securing key approvals and product rollouts.
Market summaries cited Bullish’s Q2 2025 metrics to underline that thesis: $58.6 billion in digital asset sales, adjusted EBITDA of $8.1 million and sequential growth of 61.4% in subscription and services revenue. Those operational figures were used to argue that regulated venues and stablecoin issuers can generate steadier, fee‑based revenue even during token price drawdowns.
Current institutional allocations are strategically designed to prioritize liquidity exposure through execution and custody revenues, effectively distancing portfolios from speculative token volatility. By anchoring the revenue profile in subscription and services growth, firms can achieve a much lower correlation to the underlying market’s price swings. Furthermore, the regulatory landscape remains a primary driver of momentum, as formal approvals and new product launches directly dictate the pace of institutional access and overall market uptake.
However, treasury managers must exercise caution due to significant reporting caveats, as public summaries often contain inconsistent data tallies. To ensure precision when sizing positions, it is essential for stakeholders to manually verify specific holdings and timestamps within official filings. Relying on verified primary sources rather than secondary summaries is critical for navigating the current discrepancies in reported institutional data.
For traders and crypto treasuries the operational takeaway is straightforward: ARK’s purchases reinforce a preference for fee‑generating infrastructure as a hedge against spot volatility, but reporting inconsistencies mean counterparties and treasurers should confirm exact exposures in official filings.
Investors are now turning attention to upcoming quarterly results and the performance of regulated product rollouts, which will be the immediate tests of whether infrastructure allocations deliver steadier revenue through 2026.

