Walmart has continued its push in the Web 3.0 space through a trademark application for its subsidiary, Sam’s Club. The filing signals a deviation into a number of blockchain-related services marking the entry of the U.S. chain of members-only retail warehouse clubs into the metaverse.
According to the details of the filings with the U.S Patent and Trademark Office (USPTO) which were shared by Micheal Kondoudis, a Web3.0-related trademark attorney on Twitter, the retail giant plans to provide an online marketplace for its community that involves cryptocurrencies and Non-Fungible Tokens (NFTs).
#Walmart has filed trademark applications for the #SamsClub name and logo claiming plans for
▶️ NFTs + Blockchain Software
▶️ V/R Healthcare
▶️ Cryptocurrencies
▶️ Cryptocurrency Trading, Brokerage + Financial Services
…and much more!#NFTs #Metaverse #Crypto #Web3 #Healthcare pic.twitter.com/DAHGWx7rrh— Mike Kondoudis (@KondoudisLaw) February 6, 2023
Additionally, the filing also covers the application of Sam’s Club name and logo to healthcare services and education in virtual and augmented reality. The filing also covers downloadable software to manage cryptocurrency portfolios and downloadable computer programs for data authentication via blockchain amongst others.
Walmart in the Digital Economy
Walmart, just like many global brands has actively sorted ways to promote its brands using metaverse platforms. The retail giant recently released two new Roblox experiences to allow users to participate in several games activities and games at Walmart Land and Walmart’s Universe of play. These players are also opportune to get rewards including in-game currency and tokens as well as virtual merch.
In its attempt to deploy emerging technologies to shape the shopping experience, the retailer filed for several new trademarks in December 2022, to provide virtual goods including sporting goods, home decorations, toys, electronics, and care products. The firm also plans to offer virtual currency as well as NFTs.
Last year, the Investment firm Fidelity Investments filed a trademark application in the United States in a bid to provide trading and management services in the metaverse, as well as virtual currency wallet services. The firm also intends to offer educational services in the metaverse by conducting classes, workshops, seminars, and conferences in the field of investments and in the field marketing financial services.
Equally, Mastercard, a payment servicing providing company has also filed 15 NFTs and metaverse trademark applications with USPTO. As per the filing, the company yearns for a virtual community to interact with digital assets while taking numerous steps to stay competitive in the virtual market.
