Huobi, one of the world’s largest cryptocurrency exchanges, has announced a major rebranding as part of its 10th anniversary celebration. The company will now be known as HTX, which stands for Huobi, Tron, and X.
According to the official announcement, the new name reflects the company’s vision to become a global leader in the blockchain industry. Huobi is a pioneer in crypto trading and innovation, Tron is a popular blockchain platform founded by Justin Sun, and X represents the unknown potential of the future.
Huobi’s New Name Received Mixed Reactions From Community
The new slogan of HTX is “Just Trade It”, which implies the company’s commitment to providing a fast, secure, and convenient trading experience for its users. HTX also claims to have a strong social responsibility and aims to contribute to the development of the crypto community and society.
However, the rebranding has also sparked some controversy and criticism from the crypto community. Some have pointed out that the new name is too similar to FTX, the notorious exchange that went bankrupt in 2022 after being accused of fraud and market manipulation by regulators and investors.
Some have also questioned whether Huobi is trying to distance itself from its legal troubles in China and Malaysia, where it has faced enforcement actions and investigations from authorities. Huobi has denied any wrongdoing and insisted that it operates legally and transparently.
Huobi, or HTX, was founded in 2013 and has grown to become one of the most influential players in the crypto space. It offers a variety of services, including spot trading, futures trading, margin trading, staking, lending, mining, and more. It also has its native token, HT, which powers its ecosystem and provides benefits to its holders.
The rebranding is expected to take effect on Sept. 30, 2023. Huobi has invited its users and partners to join its anniversary celebration and share their feedback on the new name and logo.
