TL;DR
- Reflecting a conservative strategy focused on other fronts.
- Kraken and Coinbase redirect resources towards cryptocurrency education and regulation, prioritizing awareness and the regulatory framework of the sector.
- Square CEO Jack Dorsey’s symbolic gesture of wearing a Satoshi Nakamoto sweatshirt highlights continued support for Bitcoin, even in the absence of advertising during the event.
During Super Bowl LVIII, an event of great relevance in the sports and advertising field, the absence of advertisements related to cryptocurrency was confirmed, according to reports from Fox Business journalist Eleanor Terrett.
This decision, supported by leading companies in the cryptocurrency market such as Kraken and Coinbase, marks the second consecutive year in which these companies choose not to invest in advertising during the Super Bowl.
Terrett emphasized that none of the eleven Bitcoin exchange platforms and Bitcoin ETF (Exchange Traded Fund) issuers would engage in advertising during this massive outreach event.
My reporting confirmed. No crypto ads this year including nothing from the eleven $BTC Spot ETF issuers.
I couldn’t have predicted the @jack Satoshi shirt though. 😂 https://t.co/zAIcSWE3fc
— Eleanor Terrett (@EleanorTerrett) February 12, 2024
This determination is indicative of a more conservative strategy by cryptocurrencies companies
The ecosystem has chosen to direct its financial resources towards initiatives more focused on education and regulation.
Kraken, for example, has stated its intention to invest in promoting cryptocurrency education and awareness, recognizing the importance of making this sector accessible to a broader audience.
On the other hand, Coinbase has decided to focus its efforts on influencing Congress to establish clear and comprehensive regulations on cryptocurrencies, as well as supporting political candidates favorable to this technology in the upcoming elections.
However, despite the lack of direct cryptocurrency announcements, Square CEO Jack Dorsey captured the attention of many when he was seen wearing a sweatshirt with the image of Satoshi Nakamoto, the mysterious creator of Bitcoin.
This symbolic gesture suggests continued support for Bitcoin by Dorsey, even in a context where companies choose not to invest in advertising during the Super Bowl.
The decision not to participate in ads during Super Bowl LVIII reflects a more cautious strategy by cryptocurrency companies, which appear to prioritize actions with a more direct impact on regulation and public education about cryptocurrencies.
Although the advertising landscape during the Super Bowl will remain without the presence of cryptocurrencies, the community of followers of this technology remains active and committed, as demonstrated by Dorsey’s gesture during the event.
