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Africa will be the largest Web3 growth market, according to Lisk’s Head of Investments

Africa’s Web3 opportunity driven by practical needs, mobile adoption and new companies

Gideon Greaves from Lisk makes a compelling case: Africa holds the greatest potential for Web3 growth. This isn’t driven by speculation, but by necessity. High mobile phone ownership and a wave of innovative companies are focusing on real-world uses like payments, remittances, and digital identity, setting the region apart.

Why Africa is ripe for Web3

The appeal of Africa lies in its tangible needs. Here, digital money isn’t just for trading; it’s a practical tool for preserving value and moving funds across borders, creating a more stable foundation for adoption. With incredible mobile penetration and a overwhelmingly young population, Web3 apps can leapfrog traditional banking, reaching users directly through the phones already in their hands.

Practical benefits for the local economy

The impact is real. Digital wallets are unlocking access to savings, credit, and payments for the unbanked. Cheaper and faster cross-border payments are a boon for families relying on remittances and for regional trade. New digital income streams—from selling digital art to running online shops—are empowering artists and entrepreneurs. Solutions around digital identity and supply chain transparency are directly tackling some of the continent’s most pressing challenges.

Ecosystem development and funding

This growth is being nurtured by a budding ecosystem. Venture funds, incubators, and companies like Lisk are providing the crucial early capital and technical support. This investment is channeled into solutions that prioritize reducing costs and simplifying the user experience, turning local problems into viable products.

Obstacles, regulation and education

The path forward isn’t without hurdles. Progress requires coordinated effort to overcome unclear regulations that scare away investment, and infrastructure gaps like limited internet access and high data prices that exclude rural communities. The keys to responsible growth are regulatory sandboxes, clearer rules, infrastructure investment, and digital literacy programs to mitigate risk and fraud.

The conclusion for investors and regulators is clear: focus on solving real problems. Prioritize products that simplify payments, credit, and documentation. Craft rules that protect users without stifling innovation. Africa’s structural opportunity for Web3 is undeniable, built on genuine economic needs and favorable demographics. If stakeholders can come together to improve regulation, infrastructure, and education, the region could truly lead the world in the practical, decentralized future of finance.

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