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Arthur Hayes sells HYPE tokens for a Ferrari, stoking concerns over upcoming unlocks

Context and Market Impact

Arthur Hayes, the co-founder of BitMEX, has sold his entire personal stake in the HYPE token, a move confirmed by on-chain data. The sale of 96,628 HYPE tokens netted approximately $5.1 million, resulting in a profit of around $823,000 (a 19% gain). Hayes publicly acknowledged the sale with his characteristic humor, stating on social media that the funds were for a deposit on a new Ferrari Testarossa.

This decision comes just a month after Hayes made a highly bullish prediction, forecasting that HYPE could see a 126-fold increase in value by 2028. The immediate market reaction was a price drop of 8-10% for HYPE, highlighting the influence of such a prominent figure’s actions on short-term sentiment.

However, Hayes and his investment firm, Maelstrom, provided a more strategic reason for the sale beyond the car purchase. They pointed to a significant upcoming token unlock event as a primary concern. According to their analysis, starting November 29, 2025, approximately 237.8 million HYPE tokens (worth nearly $12 billion at current prices) will begin vesting linearly over two years. This could introduce about $500 million worth of new tokens into the market each month. Maelstrom estimates that current buyback programs can only absorb about 17% of this new supply, potentially leaving a monthly overhang of $410 million, which could create sustained selling pressure. This situation was described as a “Sword of Damocles” for the token.

Implications for HYPE and Participants

The combination of a major influencer exiting and a large impending token unlock presents several implications for the market.

First, increased volatility and selling pressure are a clear near-term risk. The price decline following Hayes’ sale demonstrates the immediate impact. The concern is that when the token unlocks begin, the market may struggle to absorb the large influx of new supply without further price decreases, especially if other early investors or team members decide to sell their newly unlocked tokens.

Second, the event sharpens the focus on the alignment between public narrative and private action. Hayes maintains his long-term bullish outlook, stating that a “126x is still possible” by 2028, framing the unlocks as a short-term hurdle. Nevertheless, his decision to sell now has sparked debate about transparency and reinforces a common adage in crypto to watch what key figures do on-chain, not just what they say publicly. This can challenge trust and shift investor strategies toward greater reliance on real-time transaction data.

Finally, the situation underscores the critical importance of understanding tokenomics, specifically supply schedules like vesting periods and unlocks. For traders, treasury managers, and DeFi participants, these events are fundamental factors that can outweigh short-term hype. The ability of Hyperliquid’s underlying ecosystem growth such as its rising trading volume, which recently hit a record $3.4 billion to counterbalance the supply influx will be the key test.

The next major milestone to watch is the start of the unlock schedule on November 29, 2025. The market’s reaction to the initial flow of tokens will provide crucial evidence on whether Hayes’s sale was a prudent response to a known challenge or the beginning of a more prolonged period of pressure for HYPE.

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