In a significant move for cryptocurrency adoption, the 110-year-old U.S. retail chain Bealls announced in October 2025 that it now accepts digital currency payments at all of its stores nationwide. This initiative, powered by a partnership with the payments network Flexa, allows customers to pay with a wide range of cryptocurrencies just as easily as using traditional methods.
A Modern Payment Option for a Legacy Brand
Bealls, a family-owned retailer with over 660 stores across 22 states, is embracing its legacy of innovation by integrating crypto payments as it celebrates its 110th anniversary. The rollout covers all its retail banners, including bealls, Bealls Florida, and Home Centric.
Shoppers can now use over 99 different cryptocurrencies at the checkout counter. Supported digital assets include major tokens like Bitcoin (BTC) and Ethereum (ETH), popular stablecoins such as USDC, and even meme coins like Dogecoin (DOGE). The system is designed to be seamless, supporting payments from more than 300 different digital wallet apps.
The Technology Behind the Transactions
The partnership with Flexa is key to this seamless experience. By integrating Flexa Payments, Bealls can accept digital currencies without disrupting its existing payment systems.
For the customer and the cashier, the process is straightforward. The payment is made from a crypto wallet and is instantly authorized. Bealls receives U.S. dollars in its bank account in less than a second, completely shielding the company from the volatility of cryptocurrency prices. This instant conversion means that store staff do not need special training in blockchain technology, and the store can provide a familiar printed receipt for every transaction.
A Strategic Step into the Future of Commerce
This decision is a strategic move to align with evolving consumer preferences and the growing demand for alternative payment methods. Matt Beall, Chairman & CEO of Bealls Inc., stated that the partnership is “about preparing for the future of commerce and continuing to innovate for the next 110 years”.
The move taps into a sizable market, as recent data indicates that approximately 65 million American adults—about 28% of the adult population—now own cryptocurrency. Trevor Filter, co-founder of Flexa, described the adoption of digital currency as “the most important payments technology evolution the world has ever seen”. By becoming one of the first national retailers to implement such a system, Bealls is positioning itself at the forefront of a potential shift in the retail payment landscape.
