Bitget mixes Web3 rewards with MotoGP fan experiences at the Circuit de Barcelona-Catalunya
Bitget had a prominent presence during a weekend at the Circuit de Barcelona-Catalunya, combining physical fan experiences with Web3 offerings and rewards in USDT. The activation aimed to turn MotoGP intensity into a game mechanic to bring new audiences closer to crypto tools in a real and useful way.
The Smarter Speed Challenge — game with money rewards
The Smarter Speed Challenge was the main activity, where participants raced in virtual games to climb a leaderboard and compete for prizes in stablecoins and VIP passes. Jorge Lorenzo helped launch the initiative, giving credibility and a direct link to the racing community, and the format aimed to convert passive spectators into active participants while demonstrating basic financial concepts without requiring prior trading knowledge.
A mixed experience — from the 360 booth to the professional simulator
Bitget operated a 360 fan booth equipped with professional simulators, interactive challenges and spaces for content creation, blending physical and digital elements so attendees could experience the brand live and receive immediate value. This combination served to close the gap between the traditional motorsport audience and potential users of crypto products.
Main benefits for Web3 use and strategic effect
Mixing entertainment with monetary rewards can accelerate adoption when executed carefully, because it lowers barriers and provides hands-on exposure. Education access through gamified experiences makes technical ideas more tangible by converting them into real activities. Money entry via prizes in stablecoins reduces friction for first-time users while allowing safe experimentation with monetary systems. Measured participation yields data that can inform product and service improvements. Strategically, the sponsorship strengthens Bitget’s brand as a bridge between digital money and popular culture and seeks to convert short-term interest into active users through demonstrable ease of use.
Openness and user control
The convergence of exchanges and large events raises issues around custody, privacy and participation rules, so it is important to demand transparency in rules and systems, clear data protection measures and user choices that preserve control over funds. Ensuring openness and strong user control prevents gamified activations from becoming mere acquisition tactics without real commitments to user protection.
Bitget’s Catalunya MotoGP activation combined spectacle, Web3 and tangible rewards to introduce new audiences to crypto tools, and maintaining high standards of openness and user empowerment will determine whether such initiatives sustainably accelerate adoption.
