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Bitwise CEO says depressed crypto sentiment “is what wins”

Finding Opportunity in the Quiet: How Market Pessimism Fuels Sustainable Growth

In the dynamic world of crypto, periods of widespread depression and negative sentiment are often viewed with alarm. However, a compelling perspective from industry leaders suggests that these phases are not a cause for panic but a necessary and even positive force for the market’s long-term health. This view posits that such conditions act as a filter, flushing out speculative excess and allowing the foundation for durable, value-driven adoption to be laid. For institutional investors, treasurers, and traders, understanding this dynamic is key to navigating the market’s cycles.

This outlook is rooted in the observable maturation of the crypto landscape. As Hunter Horsley, CEO of Bitwise Asset Management, has noted, the market is evolving beyond a one-size-fits-all approach. Institutions are moving away from a simple focus on market capitalization and are instead adopting a more nuanced, stock-picking-like strategy, choosing assets based on their unique fundamentals and use cases. This shift toward sophistication indicates a market that is learning to separate signal from noise. A downturn, in this context, can clear the field of weaker, purely speculative projects, allowing capital to concentrate on protocols with genuine utility and robust technology.

The evidence of this maturation is not just philosophical; it’s reflected in concrete market developments. The third quarter of 2025, for instance, was marked not by a blanket boom, but by the powerful emergence of a “second story” for crypto beyond Bitcoin—the explosive growth of stablecoins and tokenized assets, which saw their assets under management soar to new heights. Furthermore, the regulatory environment has undergone a significant shift. The resolution of longstanding regulatory uncertainties has transformed a major headwind into a tailwind, giving institutional investors the clarity needed to confidently engage with the asset class. This regulatory progress creates a more stable foundation that can withstand the emotional volatility of market sentiment.

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For market participants, this “consolidation through depression” thesis has direct implications. For corporate treasurers and fund managers, a downturn forces a disciplined review of portfolio holdings and exposure, often highlighting the resilience of assets with strong fundamentals. For traders, these periods typically see reduced spot volumes and a concentration of activity in derivatives, making metrics like funding rates and open interest crucial for gauging market positioning. The pressure of a down market also encourages deleveraging across the ecosystem, which, while potentially reducing short-term volatility, minimizes the risk of cascading liquidations that can characterize more euphoric phases.

Ultimately, the narrative that negative sentiment is part of a healthy consolidation process aligns with the broader journey of crypto into the mainstream financial fold. It signals a market that is growing up, building resilience, and creating the conditions for its next chapter of sustainable growth. For those with a long-term horizon, these quiet periods may not just be something to endure, but a critical process to be embraced.

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