Disney and Dapper Labs announced a collaboration to launch Disney Pinnacle, a platform for NFT collectibles inspired by classical characters.
This project aims to bring the essence of Disney physical collectibles into the digital era by issuing non-fungible tokens (NFTs) on the Flow blockchain, the same network that supports NBA Top Shot and NFL All Day.
Inspired by the popular physical pins that Disney sells in its theme parks and that fans collect and trade, Disney Pinnacle will offer digital collectibles inspired by these pins, represented as NFTs.
Which Disney Characters Will We See as NFTs?
The platform will encompass characters and properties from Disney, Pixar, and Star Wars, promising to include beloved icons such as Buzz Lightyear and Woody from “Toy Story,” Princesses, and Darth Vader from “Star Wars.”
Although the company also owns Marvel, its inclusion was not mentioned in the initial announcement. When asked about the possible arrival of Marvel on the platform, Dapper Labs CEO Roham Gharegozlou indicated that it won’t happen at launch, leaving room for future expansions.
A distinctive aspect its mobile-centric design. Unlike NBA Top Shot, which initially launched on the web and later added a mobile app, Disney Pinnacle conceived an optimal mobile device experience from scratch.
Gharegozlou emphasizes that the updated economic design balances accessibility for everyday fans with limited edition and super limited edition assets for more exclusive collectors.
The platform has already opened its waitlist, but its full launch will be gradual. Disney Pinnacle intends to progressively onboard users to test the beta experience before releasing it to the public, although they have not established a specific timeline.
Dapper Labs, renowned for the success of NBA Top Shot and the Ethereum NFT project CryptoKitties, created the Flow blockchain to handle large-scale consumer applications such as collectibles platforms and games.
This collaboration with Disney Pinnacle comes at a time when the NFT market is showing positive signs of revitalization, surpassing the downturn experienced after the peaks of 2021 and early 2022.
Gharegozlou highlights that the next wave of platforms and applications focused on true digital ownership will offer significantly enhanced experiences compared to the early introductions of NFTs to the public.
