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Pump.fun reignites debate on the risks and rewards of streaming tokens and memecoins on Solana

Context and Impact: Streaming Tokens and Mass Creation of Memecoins

Pump.fun, launched in January 2024, allows users to create and trade memecoins on Solana with no coding required. The platform simplifies token issuance through bonding curves and is developing its own AMM, PumpSwap, aiming to streamline trading and liquidity provision.

According to reports, PumpSwap may compete with established AMMs like Raydium by offering feeless token migrations and revenue sharing for creators. While this lowers barriers to entry, it also increases the risk of low quality or fraudulent tokens, presenting both opportunities and challenges for traders and platform risk managers.

Legal, Market and Infrastructure Risks and Implications

The risks associated with memecoin platforms are significant. Analyses suggest that around 98% of tokens launched on such platforms show signs of malfeasance or inactivity. Pump.fun itself faces a class action lawsuit alleging the sale of unregistered securities, with plaintiffs seeking $500 million in damages—a case that could reshape regulatory expectations for similar platforms.

The competition between PumpSwap and Raydium may fragment liquidity on Solana, complicating market monitoring and increasing volatility. The ease of token creation also raises the risk of “rug pulls” and manipulative trading, affecting perpetual markets and arbitrage strategies.

Implications

Regulatory and Compliance: The $500 million lawsuit highlights potential securities law violations and may lead to stricter KYC/AML requirements.

Counterparty and Liquidity Risk: While bonding curves and low fees improve accessibility, they may also enable quicker exit strategies for developers, increasing potential losses for investors.

Market Fragmentation: Competition between AMMs could reduce fees but may also dilute liquidity across multiple venues.

Market Health: The high failure rate of memecoins suggests that sustainable profits are limited to a small subset of participants, concentrating gains among few traders.

The evolution of Pump.fun reflects broader tensions between innovation and investor protection in the memecoin space. The outcome of its legal challenges and the adoption of PumpSwap will likely influence the future of token issuance and trading on Solana.

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