Safety Shot, Inc. has officially completed its strategic pivot to the digital asset space, successfully rebranding as Bonk, Inc. and commencing trading on the Nasdaq under the new ticker symbol BNKK as of Friday, October 10, 2025. This move solidifies its unique position as a publicly-traded company deeply integrated with a meme coin ecosystem.
From Beverages to Blockchain
The company’s transformation is more than just a name change. It represents a fundamental shift in strategy, fully aligning its operations with the multi-billion dollar BONK ecosystem. This strategic redirection was set in motion through key acquisitions and financial moves. The company acquired a recurring revenue-sharing interest in BONK.fun, a prominent meme coin issuance platform, and established a substantial reserve of BONK tokens. This integration was further cemented by a $30 million strategic financing round that included a substantial investment in BONK tokens, officially tying the company’s financial health to the crypto asset.
A New Bridge for Investors
The establishment of Bonk, Inc. on a major stock exchange creates a novel bridge for traditional investors. For the first time, those who prefer the regulated environment of public markets can gain exposure to the performance and community of a major decentralized meme coin. A core initiative driving this value is the company’s Digital Asset Treasury (DAT), which aims to accumulate a significant amount of BONK tokens. The company’s public goal is to hold between $110 million and $120 million in BONK, and as of the announcement, it had already achieved 51% of this target. This active management of a growing BONK reserve is intended to be a core driver of value for shareholders.
