Strategy had amassed 712,647 BTC, giving the company a treasury valued at roughly $63.60 billion when priced at $89,240.29 per bitcoin on January 28. The scale and timing of those purchases continue to shape investor debate about corporate treasury strategy and market liquidity.
Strategy has reported a total of 712,647 BTC on January 25. Using the market price provided for January 28, that position translated to an estimated market value of about $63.60 billion. The company’s aggregate cost basis averaged approximately $76,037 per BTC, which under the cited market price implied an overall unrealized gain for the treasury at that snapshot.
These figures underscore two points: first, the company has concentrated balance‑sheet exposure to a single, highly volatile asset. And for the other side, the recent purchases were executed at elevated price levels relative to earlier accumulations, increasing sensitivity to short‑term price swings.
Largest recent buys and Strategy funding patterns
In early January 2026, a total of 22,305 BTC was acquired for approximately $2.13 billion, implying an average purchase price of about $95,494 per bitcoin. This followed another significant transaction on January 12, when 13,627 BTC were bought for roughly $1.25 billion, at an average price close to $91,519 per BTC, reflecting continued accumulation at elevated price levels.
Earlier purchases highlight a longer-term buying strategy across different market conditions. On November 11, 2024, 27,200 BTC were acquired for $2.025 billion, at a much lower average price of around $74,463 per BTC. More recently, during the week ending December 15, 2025, an additional 10,645 BTC were purchased for approximately $980.74 million, with an average cost of about $92,098 per bitcoin, underscoring consistent capital deployment over time.
Smaller but notable purchases listed in the reported dataset included a September 20, 2024 tranche of 7,420 BTC and several January 2026 buys (2,932 BTC on January 26 and 1,286 BTC on January 6) that together illustrate a sustained buying cadence into early this year.
Market commentary noted the company’s equity traded around 161.58 in recent sessions, and that issuance or balance‑sheet maneuvers have been part of the funding mix cited for continued accumulation.
Looking ahead, stakeholders will be watching whether Strategy sustains the same acquisition pace and funding approach, and how those choices appear in upcoming quarterly disclosures and investor communications. Continued use of capital markets to finance bitcoin purchases will be the key variable shaping the company’s valuation and shareholder outcomes over the next reporting cycle.
