British firm The Smarter Web Company (SWC) is pursuing acquisitions of rival companies to grow its Bitcoin treasury, tying its corporate valuation closely to BTC’s performance. The company recently purchased 30 BTC for £2.5 million, a move that reflects its strategic pivot toward cryptocurrency and impacts retail investors, corporate treasuries, and traders exposed to crypto-linked equities.
Strategic Shift, Holdings and Listings
SWC has shifted its business focus from web design to a Bitcoin-centric treasury model, drawing comparisons to MicroStrategy. The company’s recent acquisition of 30 BTC at approximately £83,405 per Bitcoin underscores this new direction. SWC is publicly listed on Aquis, OTCQB, and the Frankfurt exchange, offering investors indirect exposure to Bitcoin through its balance sheet.
Reported Bitcoin holdings vary—some sources cite 2,470 BTC as of September 2025, while others reference more than 1,825 BTC. SWC has highlighted a quarter-to-date return of 295.7% on its Bitcoin holdings, demonstrating how BTC’s price swings directly affect its market capitalization and investor perception.
Risks, Market Impact, and Outlook
SWC’s strategy carries significant operational and regulatory risks:
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Bitcoin’s volatility could rapidly erode the value of its treasury
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Acquiring and integrating target companies involves due diligence and customer retention challenges
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The firm faces cybersecurity threats and oversight from UK’s Financial Conduct Authority (FCA)
While SWC’s approach may boost institutional and retail interest in Bitcoin, it also ties the company’s stock performance closely to crypto market fluctuations. CEO Andrew Webley’s planned appearance at Bitcoin Asia 2025 in Hong Kong will be a key moment for visibility and messaging.
SWC is betting heavily on Bitcoin, aligning its corporate value with the cryptocurrency’s performance. Its success will depend on navigating acquisition integrations, regulatory scrutiny, and Bitcoin’s inherent volatility—all while maintaining investor confidence through transparency and strategic execution.
