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Opinion

European banks at risk of losing customers as rivals roll out superior crypto tools

TL;DR

  • One third of Europeans would switch banks for better crypto.

  • Spanish investors show highest interest in changing their banking providers.

  • Traditional banks retain trust advantage over specialized digital crypto platforms.


A new survey of retail investors across four major European economies indicates a growing readiness to move bank accounts in pursuit of better digital asset services. The study was conducted by Boerse Stuttgart Digital in partnership with market research firm Marketagent. The fieldwork took place between August 2025 and January 2026 and included responses from six thousand individuals in Germany, Italy, Spain, and France.

The data shows that thirty-five percent of all respondents would think about switching banks if another lender offered a stronger set of crypto investment tools. In Spain, that number climbs to forty percent. Italy follows at thirty-five percent, while France recorded thirty-three percent and Germany stood at twenty-nine percent.

Meanwhile, crypto ownership itself continues to spread across the continent. Roughly one quarter of those surveyed reported they already hold digital assets. Spain again led the group with an ownership rate of nearly twenty-eight percent.

However, the findings reveal a clear tension between interest and understanding. More than sixty percent of participants said they do not feel well informed about how cryptocurrencies work. Furthermore, sixty-nine percent described the asset class as too difficult to grasp. A large majority, seventy-six percent, voiced the opinion that crypto remains insufficiently regulated and carries too much risk. Consequently, many people are looking for a safe harbor for these transactions.

Traditional banks appear to hold a built-in advantage in this area. Investors expressed more than double the level of trust in their primary bank to handle crypto services compared to specialized digital asset platforms. In addition, nearly one in five respondents stated they expect their main bank to provide crypto access within the next three years. As a result, the pressure on established financial firms to adapt is no longer theoretical. It is becoming a matter of customer retention.

Regulation plays a direct role in this shift in attitude. The European Union’s Markets in Crypto-Assets framework, known as MiCA, is currently being rolled out across member states. These rules establish common standards for licensing, consumer safeguards, and operational conduct for crypto firms. Nearly half of the survey participants indicated that clearer EU rules make them feel more confident about engaging with digital assets. The law provides a reference point that was previously absent.

They can ignore the demand and watch clients walk across the street. Or they can integrate compliant, straightforward crypto services within the existing banking app. The survey suggests that inaction carries a specific cost. The trust is there. The regulatory path is becoming clearer. The only missing piece for many institutions is the service itself.

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